Angie Ford

“Being who you are is simple, fun and gives energy. Being who you think you should be is complicated and exhausting.”

About Angie

Angie Ford is a mindset trainer and high-performance coach driven by a love of working with people. Her client list includes world no.1 athletes, CEOs, Entrepreneurs of the Year, national best-selling real estate agents, and AFI award nominated actors.

Angie is a Certified Professional Co-Active Coach® via the Coaches Training Institute with over 5000hrs experience.

Angie believes in sustainable top performance, without burnout. She is the founder of the Going First methodology and has guided many clients to interrupt long standing patterns of perfectionism, performance anxiety, people-pleasing, and imposter syndrome. She understands what it takes to expand comfort zones, and loves working with leaders, individuals and teams who believe in growth, and learning.

Her fascination with mindset training and high performance originates from her own sporting background as a national gold medal swimmer. Angie´s honest and playful methods have attracted audiences from the USA, UK, Australia and Scandinavia.

Her ability to listen and support, while challenging clients to explore their own self-beliefs, make her a sought after coach and speaker.

What clients say

Angie Ford is a life changer. I’ve been to many a coach and therapist and I have to say you are the most effective, long lasting game-changer I have ever experienced. No one is quite like Ang!

Jessica Veitch


How infinitely grateful I am for our work together Angie. It’s subtle, yet life changing. I feel so grounded and secure in decisions I make now. I don’t even have to think sometimes! I feel that I am aligned with the person I spoke of wanting to be at the very start of our work together. It’s really empowering.


Luke Mulquiney

I have worked with Angie for 5 years now – absolutely LOVE her, and I don’t think I’d be where I am now if it wasn’t for her ongoing support. Our sessions always provide me with certainty (around what I want/feel/think) and clarity on how to proceed. She also works closely with my team – these group coaching sessions have been amazing for team cohesiveness, communication and connection.


Deanna Ezzy
Owner – More Than Mortgages
No.3 Female broker in Australia
Top 100 broker nationally 8yrs in a row.

In addition to being fun to work with and simply a delight to be around, Angie shares the same resolute determination for life that I have.


I thoroughly enjoyed my time with her as she helped me remember, articulate, and focus on my purpose and values – both personally and professionally.


Dominic W. Kelly

CEO ShotDot

Our leadership sessions with you gave us the permission (and confidence) to focus on what we really want and need. You helped us to reconnect with our shared vision. We left with a deeper understanding of what drives us individually, which allows us to make more balanced decisions and holds us together as a team. You are also a great role model of what you ask of others. Your curiosity and willingness to dive to the roots of things, rather than staying on the surface where things are more comfortable made all the difference for us. We think you were brilliant, Angie, and we´d recommend you to others in a heartbeat.


Mary, Renee, Carla and Helena

Founders, Artemis Partners

This was by far the best value of any leadership development program I’ve done in my career.


Peter Chesworth

First Assistant Secretary, Guided Weapons Enterprise.

Australian Government Department of Defence.

My work with Angie created life long changes that are applicable both to my work and personal life. Our sessions taught me to listen deeply to my wants and goals and find the language and confidence to pursue them. Thanks to my work with Angie, I’ve taken bolder leaps in my career and am on a path to building a professional life that reflects my authentic self. I am so glad that we worked together and grateful for Angie’s deep thinking and thoughtful process.


Jess Tovey
Actor, voice artist

I have worked with Angie as a mindset coach on a number of occasions. Angie is incredibly engaged and knowledgable. Her passion for our work always left me looking forward to our next session. Thanks to Angie, I now have useful techniques and the right focus so my career is where I want it to be.


Freddy Kjensmo
Comedian and Author

I cannot overstate how much Angie Ford has had an impact on me both personally and professionally. Through her coaching I have been able to find clarity around my purpose, the WHY that wakes me up in the morning and drive me throughout the day. I have ticked off huge goals that I’ve had written on my bedroom wall for more than 4 years, all while focussing on the simple day-to-day actions. Angie is a true Thought-Leader, she inspires and demonstrates the very tools she’s teaching through her own life and behaviour. Angie has changed my life and I’m all the richer for having known her.


Alastair Osment


Thank you for changing my life Angie. Truth. My biggest value. Thanks for helping me see that connection. Game changer.

Emily Gruhl

You have a special gift, and I recognised this in you before we started. My instincts are true, I am finally coming home. Thank you Angie.


Filip Tejszerski
Founder, Filski Design

I think about you often Angie. I kept using what you taught me that day about my values. It has meant a lot to many people that I did that for them. It made them trust me somehow. No leader has ever scored so high on an employee survey in our company – thank you!


Kristin Arnkvaern
Service Manager, Flytoget

You really are my secret weapon Ang. A year ago I would have pretended to be calm, the difference now is that I am calm. All the work I have experienced before working with you was about the technical band aids – short term solutions. Your work is the purest, in terms of long term results, that I have ever experienced.


Michael Sheasby

The sales team has delivered this year’s best results in a quarter with dramatically fewer sales representatives. A huge thank you to you – you have opened our eyes to the possibilities in individual performance and capacity and put “new life” into each department.


Erik Thorhallsson
CEO Neopost Norge AS

You completely changed my mindset. Your coaching helped me win the Danish championships in high jump. Now, 3 years later, I have also graduated as the outstanding management students with the best results in history of the university. You ignited this spark in me.


Frederik Jahr
National Champion High Jumper

Angie’s constructive, insightful questions have the ability to make me focus on what matters and disregard the noise.


Mona Irene Larsen
Partner, KPMG

There was no fear in my mind as I walked onto the stage to present in front of 800 people at the Entrepreneur of the Year Awards. I noticed instead, a healthy excitement. I haven’t felt this grounded in 7 years.


Morten Leikvoll
CEO Head Energy

I crossed the finish line recently, and discovered water was in my riding goggles. They were tears of joy as I had not only won, but was reconnected to my passion and joy for riding. This has been missing for a long time.


Espen Ski
6-time National Champion Jockey, Norway

I’m so glad to have a new perspective, I can use this the rest of my life.


Camilla Gjersem
3-time Norwegian National Iceskating Champion

Angie caught the audience from the start with her authenticity and powerful storytelling.


Paal Kartsensen
Head of Equities, Det Norske Bank

I used Angie last year to reach my goal of becoming Norway’s best selling real estate agent. Thank you Angie!


Peter Krantz
CEO Karland Partners

The first thing that struck me was how Angie gave me 100% of her time and focus. She is a great listener and believer in human potential.


Morten Åsli
Hercules pilot, colleague & author

Angie is a direct coach. She is not afraid to ask the tough questions and get to the core. She helps me maintain perspective and make choices which make my dreams possible.


Kari Lingsom

Angiiieeee! I won nationals today! Couldn’t have done it without you.


Maira Rode
U25 National Dressage Champion

Angie Ford changes lives.


Kim Rune Hansen
World #1 Snowboarder

Angie-Ford_Goal Setting and Staying on Track


Goal Setting &
Staying on Track

A step-by-step process to clarify your goals and feel good about your way ahead. Learn mindset tools and strategies used by top performers to reduce overwhelm and stay on track.

Angie-Ford_Disrupt Your Fear of Conflict


Disrupt Your Fear
Of Conflict

Set healthy boundaries and say “no”, with more ease and integrity. Disrupt your fear of conflict and take back control of your time and energy. Strengthen your voice and build healthy relationships.

Angie-Ford_Confident Public Speaking


Confident Public Speaking

Learn the inner mechanics of relaxed and influential communication. Adopt key mindset techniques that other courses lack. Work in a guided and paced way. Use your new skills to influence, motivate and shape the direction of your organisation.

Let's work together


1:1 Mindset Training Executive Coaching


Team Workshops


Book a Keynote or Seminar


Present with Confidence

Mindset tools & support

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Get in touch

I would love to hear from you. Use the form to get in touch. We can discuss your goals, how coaching can support you and explore if we would be a good fit for the work together.

Angie's Clients